Privacy PolicyÂ
Effective Date: October 27, 2025
Last Updated: October 27, 2025
Food Farm Hub (“we,” “our,” or “us”) operates the website www.foodfarmhub.com (the “Site”) and related mobile applications (collectively, the “Platform”). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Platform to connect farmers, buyers, distributors, and consumers in the food supply chain.Please read this policy carefully. By accessing or using the Platform, you agree to the practices described herein. If you do not agree, please do not use the Platform.
1. Information We Collect
We collect information in three main ways: (a) information you provide directly, (b) information collected automatically, and (c) information from third parties.a. Information You Provide Directly
Account Information: Name, email address, phone number, physical address, business name, tax ID, and payment details when you register as a farmer, buyer, distributor, or consumer. ue.
Profile Information: Farm size, crop types, certifications (e.g., organic, fair trade), delivery capabilities, and photos/videos of products or farms.
Transaction Data: Order details, pricing, quantities, delivery preferences, and messages exchanged via in-app chat.
Reviews & Ratings: Feedback you leave about sellers, products, or delivery experiences.
Support Requests: Information submitted when contacting customer support.
b. Information Collected Automatically
Device & Usage Data: IP address, browser type, operating system, device identifiers, pages visited, time spent on pages, and referral sources.
Location Data: Approximate or precise location (with your consent) to enable local discovery and delivery routing.
Cookies & Tracking Technologies: We use cookies, pixels, and similar tools to enhance user experience, analyze trends, and serve targeted promotions. See Section 7 for details.
c. Information from Third Parties
Payment Processors: Transaction confirmation and fraud detection data (we do not store full card numbers).
Logistics Partners: Delivery status and tracking updates.
Identity Verification Services: Government ID or business license details for seller verification (stored securely and deleted after verification).
Social Media Logins: If you sign up via Google, Apple, or Facebook, we receive your public profile name and email.
2. How We Use Your InformationWe use collected data to:
Purpose | Legal Basis (GDPR/CCPA) |
|---|---|
Create and manage your account | Contract fulfillment |
Process orders, payments, and deliveries | Contract fulfillment |
Match buyers with nearby farmers/distributors | Legitimate interest |
Send order updates, receipts, and delivery notifications | Contract fulfillment |
Improve Platform functionality and user experience | Legitimate interest |
Detect and prevent fraud, abuse, or security risks | Legal obligation / Legitimate interest |
Send promotional emails/SMS (with opt-in) | Consent |
Generate anonymized analytics for agricultural insights | Legitimate interest |
Comply with tax, food safety, and traceability laws | Legal obligation |
3. How We Share Your Information
We do not sell your personal data. We share information only as described below:
Recipient | Purpose | Data Shared |
|---|---|---|
Other Users | Enable transactions | Public profile (name, farm name, location, products, ratings) |
Payment Processors (e.g., Stripe) | Process payments | Name, email, payment method token (not full card) |
Delivery Partners | Fulfill orders | Name, phone, delivery address, order contents |
Government Authorities | Comply with laws (e.g., FDA recalls, tax reporting) | As required by law |
Service Providers | Operate Platform (cloud hosting, analytics, email) | Limited data under strict contracts |
Successors | In case of merger/acquisition | All data, with notice |
4.Third Party Websites and Links
The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.
5.Children’s Data
The Services are not intended to be used by children, and we do not knowingly collect any personal information about children under the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with their personal information, you may contact us using the contact details set out below to request that it be deleted.As of the Effective Date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” (as those terms are defined in applicable law) personal information of individuals under 16 years of age.
6.Security and Retention of Your Information
Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use unsecure channels to communicate sensitive or confidential information to us.
How long we retain your personal information depends on different factors, such as whether we need the information to maintain your account, to provide you with Services, comply with legal obligations, resolve disputes or enforce other applicable contracts and policies.
7.Your Rights and Choices
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
Right to Access / Know. You may have a right to request access to personal information that we hold about you.
Right to Delete. You may have a right to request that we delete personal information we maintain about you.
Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on the Services or by contacting us using the contact details provided below.Â
We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
8.Complaints
If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.
9.International Transfers
Please note that we may transfer, store and process your personal information outside the country you live in.
If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission’s Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.
10.Changes to This Privacy Policy
We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date and provide notice as required by applicable law.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at inquiry@foodfarmhub.com or contact us at 141/63 Skulthai Surawong Tower, 38th Floor, Bangkok, TH-10, 10500, TH